We want to live better lives, be it through basic or luxury goods. The consumer sector is evolving and we need to keep abreast of technological improvements and changing social trends.

    As consumer spending is increasing, we are seeking opportunities in the sector that enhance people’s experiences and answer their needs. We also look into opportunities that are in line with our mandate to further develop and bolster the Kingdom’s local economy.

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    With our extensive expertise, particularly in key sectors, and our understanding of the regional economy, we add value beyond the provision of long-term capital to our companies.

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